Visual Designer, Production Designer, UI Designer, Illustrator (graphics, icons, logo)
PressHound is a small business client who approached me looking for assistance in exploring different visual design styles to match their products thematic purpose by working with the companies COO to iterate the design and eventually assemble the site using a provided bootstrap template.
PressHound deals with discovering bias in media through their product; helping to highlight the opinions and propaganda that underlays our day-to-day media. For this, we worked to capture elements & themes found in propaganda imagery and to impart their theme.
While initially working on the logo was not part of what they brought on for, I stepped up to help them when they asked if I could take what was given to me (f.01), and to refine the shape of the logo to help impart the design at many different sizes. (f.02) The result was (f.03), not a final logo, but an improved shape to meet their needs.
With each piece, it’s important to establish the grids & guides early in the process to maintain a consistent design. Each piece must have a meaning in the design, reducing clutter to allow for a clear layout that is suited to the changes in size, shapes, and resolutions of the various places it could be viewed.
The design brief called for as much simplification possible in text, layout, and styling to achieve a successful design. As such I selected a monochromatic theme - blues for imparting trust - and Open Sans as the sole font since the family has a wide range of weights to use in distinguishing information through its visual hierarchy.